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SEO – Organic Website Optimisation

Organic Website Optimisation

Interpro are highly experienced in search engine optimisation and can provide it to clients who require a new website or who need an existing website optimised. We follow proven methods and can show demonstrable results. We utilise the following procedure at the start of any search engine optimisation process:

Search Engine Optimisation Analysis

  • Listen to your requirements.
  • Identify and analyse key phrases accordingly.
  • Use keyword research tools to suggest any missed opportunities or to identify alternate or related words or phrases.
  • Analysis of current web statistics reports if available.
  • Competitor analysis including key phrases currently being used across Pay Per Click Campaigns.

Included in this Search Engine Optimisation review is advice surrounding the internal site linking, site map and cross page linking within your website.

Search Engine Optimisation Plan

Once the key phrases and any site modifications identified in the search engine optimisation report have been agreed, we produce a website site specific optimisation plan.

This identifies the actions and tasks that are recommended for the search engine optimisation and include:

  • Matching of key phrases to the current site pages.
  • Optimisation of content and meta data (title, description and keywords) on the current pages.
  • Identification of any website architecture changes such as satellite sites, sub domains or keyword rich domain names.
  • Identification and structure of any content channels such as RSS feeds and blogs.
  • The use of directory structures and page file names.
  • The optimisation and use of the site map.
  • The submission of the sitemap to all major search engines.
  • Ensuring that all pages cross link to each other within your website.
  • Examining inbound and outbound links to external sites.

Find Out More About Web Marketing…

Pay Per Click Campaign Management for Websites

Pay Per Click Campaign Management for Websites

The fast way to get your website showing in Google and other search engines – a guaranteed position based on how much you pay for each visitor click. This can be extended to Facebook and social media advertising.

Search Engine Optimisation for Websites Overview

Search Engine Optimisation for Websites Overview

An overview of the Search Engine Optimisation types available and how Interpro can help your business with a new website or enhancing your current website.

Our IT Services

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